How do I install a visitor ID tag on BigCommerce?
On BigCommerce, your visitor identification tag goes in: Storefront > Script Manager (control panel) OR Scripts API endpoint. The install itself takes minutes; the part that goes wrong on BigCommerce is below.
Where the tag goes
- Storefront > Script Manager (control panel) OR Scripts API endpoint.
- Paste your vendor’s tag snippet exactly as issued. Do not wrap it in extra script tags or reformat it.
- Publish or deploy, then verify (below) before trusting data.
What breaks visitor tracking on BigCommerce?
Scripts injected via API only appear in Script Manager if accessed by the same API account that created them; control panel users can delete but not modify API scripts.
How do you verify the tag fires?
Visit storefront, open DevTools console, verify script loads in Network tab and executes without errors.
Then run through the labeled QA checklist before you rely on the numbers, and set expectations with the match-rate calculator — no vendor identifies every visitor.