How do I install a visitor ID tag on Framer?
On Framer, your visitor identification tag goes in: Project Settings > Custom Code tab > Add Script (select location: top of page, bottom, or specific pages). The install itself takes minutes; the part that goes wrong on Framer is below.
Where the tag goes
- Project Settings > Custom Code tab > Add Script (select location: top of page, bottom, or specific pages).
- Paste your vendor’s tag snippet exactly as issued. Do not wrap it in extra script tags or reformat it.
- Publish or deploy, then verify (below) before trusting data.
What breaks visitor tracking on Framer?
Custom code does not load in the canvas preview; must publish site and view live page to test execution.
How do you verify the tag fires?
Publish site, open in new browser window, check DevTools console and Network tab for script execution.
Then run through the labeled QA checklist before you rely on the numbers, and set expectations with the match-rate calculator — no vendor identifies every visitor.