How do I install a visitor ID tag on Ghost?
On Ghost, your visitor identification tag goes in: Settings > General > Site Meta > Code Injection (head/footer) OR post-level Code Injection. The install itself takes minutes; the part that goes wrong on Ghost is below.
Where the tag goes
- Settings > General > Site Meta > Code Injection (head/footer) OR post-level Code Injection.
- Paste your vendor’s tag snippet exactly as issued. Do not wrap it in extra script tags or reformat it.
- Publish or deploy, then verify (below) before trusting data.
What breaks visitor tracking on Ghost?
Code Injection fields are plain text; there is no syntax highlighting, linting, or preview in the Ghost admin UI.
How do you verify the tag fires?
Publish post/page and open in browser, check source code for injected script in head or footer.
Then run through the labeled QA checklist before you rely on the numbers, and set expectations with the match-rate calculator — no vendor identifies every visitor.