How do I install a visitor ID tag on Squarespace?
On Squarespace, your visitor identification tag goes in: Settings > Advanced > Code Injection (head/footer) OR Code Block element in page. Note the plan gate: Core, Plus, Advanced, or legacy plan (Code Blocks on all plans, but JS/iframes require paid tier). The install itself takes minutes; the part that goes wrong on Squarespace is below.
Where the tag goes
- Settings > Advanced > Code Injection (head/footer) OR Code Block element in page.
- Plan requirement: Core, Plus, Advanced, or legacy plan (Code Blocks on all plans, but JS/iframes require paid tier)
- Paste your vendor’s tag snippet exactly as issued. Do not wrap it in extra script tags or reformat it.
- Publish or deploy, then verify (below) before trusting data.
What breaks visitor tracking on Squarespace?
Squarespace does not provide support for custom code modifications; only Basic CSS/HTML is officially supported.
How do you verify the tag fires?
Inject test code and view page source (Ctrl+U) to confirm code appears in head/body.
Then run through the labeled QA checklist before you rely on the numbers, and set expectations with the match-rate calculator — no vendor identifies every visitor.