How do I install a visitor ID tag on WordPress (classic)?
On WordPress (classic), your visitor identification tag goes in: Custom HTML block in page editor or wp_head/wp_footer hooks via functions.php. Note the plan gate: Plugin-enabled plan (Personal, Premium, Business, Commerce) with hosting features activated. The install itself takes minutes; the part that goes wrong on WordPress (classic) is below.
Where the tag goes
- Custom HTML block in page editor or wp_head/wp_footer hooks via functions.php.
- Plan requirement: Plugin-enabled plan (Personal, Premium, Business, Commerce) with hosting features activated
- Paste your vendor’s tag snippet exactly as issued. Do not wrap it in extra script tags or reformat it.
- Publish or deploy, then verify (below) before trusting data.
What breaks visitor tracking on WordPress (classic)?
Free and Basic plans filter out <script> tags entirely for security reasons.
How do you verify the tag fires?
Publish site and inspect page source (Ctrl+U) for the script tag in head or body.
Then run through the labeled QA checklist before you rely on the numbers, and set expectations with the match-rate calculator — no vendor identifies every visitor.