VisitorOpsB2B visitor identification and lead-magnet operations

RB2B Free Plan Changed in 2026: What to Check

RB2B Free changed in 2026. Check the source-backed limits, then decide whether to stay on Free, upgrade, or migrate.

VisitorOpsReviewed September 26, 20268 min read

RB2B's own changelog says the Free plan changes were fully in effect on January 21, 2026. Current RB2B sources checked on September 26, 2026 describe Free as a preview tier: up to 150 monthly credits, company-level visibility, masked contact details, no contact-level data, and no Free-plan integrations. Stay on Free only if that company-level view is enough for a weekly review. Upgrade, pause, or migrate if your workflow depends on named contacts, business emails, CRM writes, integrations, or production sales alerts.

The useful move is not to ask, "Is Free worse now?" Ask, "Which job did we need RB2B Free to do, and can the current Free tier still do that job without inventing contact data?" Use this checklist before changing a plan, rebuilding a workflow, or telling sales the signal is still the same.

What changed in January 2026?

RB2B's changelog gives the dated source trail. It says a January 14, 2026 billing update introduced a simplified credit model and updated the Free plan to focus on company-level identification. It then says the previously announced Free plan changes were fully in effect on January 21, 2026.

The current Free plan help page and pricing page show what that means in practice today:

Free-plan question What RB2B's current sources say Decision impact
Does Free still preview visitor data? Yes, but as a lightweight tier with up to 150 monthly credits and basic company-level visibility. Useful for learning whether account-level website signals are worth inspecting.
Does Free include contact-level data? RB2B's Free help page says Free has no access to contact-level data and masks contact details. Do not build a named-contact workflow on Free.
Are Free profiles complete? RB2B says Free accounts may show person-level visitors with masked names, emails, and LinkedIn data. Treat Free as a signal preview, not a usable contact feed.
Do Free accounts get integrations? RB2B's current pricing page lists no other integrations on Free. Do not assume CRM, Slack/Teams, webhook, or export workflows are included unless the current plan page says so for your account.
What changed date should you cite? The official changelog supports January 21, 2026 as the Free-plan-live date, with a January 14 billing-plan update. Do not cite January 22 unless you find a separate current source.

That is enough to make a buying decision. It is not enough to invent a before-and-after contact count, a conversion drop, a revenue impact, or a universal recommendation.

The stay, upgrade, pause, or migrate checklist

Use this checklist with your own dashboard and current RB2B plan page open.

If this is your job Stay on Free Upgrade Pause or migrate
Learning whether identifiable account traffic exists Yes, if 150 monthly credits and company-level visibility are enough for a sample. Only if you need a longer or more operational trial. Pause if you cannot act safely on account-level signals yet.
Weekly account-intent review Maybe. Free can support a small manual review if the team only needs company names and pages viewed. Upgrade if the review requires integrations, richer profiles, or alerts. Migrate only if another tool better fits your evidence, privacy, and routing requirements.
Named-contact outreach No. Current RB2B Free sources do not support contact-level data access. Consider upgrading only after your legal/privacy owner approves the identity depth and outreach rules. Pause if sales wants to email people based only on inferred website identity.
CRM routing or tasks No, unless your current plan explicitly includes the integration and you have field mapping. Upgrade only with object, field, dedupe, and rollback proof. Migrate or build internally if the vendor cannot show safe CRM behavior.
Business case for paid visitor identification Free can provide a small signal sample, not a complete ROI model. Upgrade if your own sample shows enough usable records to justify the current price. Pause if the business case depends on vendor headline metrics instead of your own calculation.

The safe default: stay on Free for preview and manual account review; upgrade only when you can name the workflow that needs paid features; migrate only after the same proof requests have been run against the replacement.

Cost-per-usable-contact worksheet

Do not calculate cost per lead from a vendor promise. Calculate cost per usable record from your own review sample.

Use this worksheet for any paid RB2B plan or alternative you are considering:

  1. Current monthly plan cost: use the price shown on the current vendor page or quote on the day you decide.
  2. Monthly credits or resolutions available: copy the current plan limit, not an old screenshot.
  3. Usable records in your sample: count only records your team can safely act on under your evidence rules.
  4. Identity-depth label: mark each usable record as company_level, known_contact, vendor_claimed_profile, or needs_review.
  5. Cost per usable record: monthly cost divided by usable records, not by total credits.
  6. Workflow owner: name who will review, route, suppress, and measure the records.
  7. Stop rule: decide in advance what would make you downgrade, pause, or migrate.

Here is the formula:

Metric Fill this in
Monthly plan cost current plan price or quote
Records reviewed in sample number reviewed
Records safe to act on company/account/contact records that passed your evidence rules
Cost per usable record monthly plan cost / safe-to-act-on records
Minimum acceptable result your own threshold, set before the trial

If Free gives you masked records, do not count them as usable named contacts. Count them only if your workflow can use company-level account signals.

What not to assume from the Free plan page

Three assumptions are risky:

  • Do not assume masked contact details are "almost contacts." A masked name, email, or LinkedIn field is not a sales-ready contact record.
  • Do not assume paid features solve evidence quality. Paid contact access can still require identity-depth labels, suppression rules, consent review, CRM dedupe, and alert wording review.
  • Do not assume another vendor is automatically better. The replacement still needs the same proof: current plan terms, identity depth, sample outputs, integration behavior, data review, and stop rules.

If the real question is whether RB2B or another tool fits your workflow, use the ZoomInfo WebSights vs RB2B verification checklist or the vendor due-diligence checklist. If you are switching tools, use the visitor-identification vendor migration checklist before you move fields into the CRM.

How to verify before you change plans

Before upgrading, downgrading, or migrating, collect six pieces of proof:

  1. A screenshot or exported note of the current RB2B plan terms, date-stamped.
  2. A sample of the actual records your account receives, with masked and unmasked fields labeled.
  3. The destination you want: manual review, Slack/Teams alert, CRM account, CRM task, export, or hold queue.
  4. The identity-depth rule for each destination: company-level only, known contact, vendor-claimed profile, or do-not-route.
  5. The owner for privacy/security review and CRM field mapping.
  6. The outcome you will measure after 30 days: usable records reviewed, safe next actions taken, suppressed records, and any pipeline measurement based on your own CRM data.

That proof keeps the decision grounded. Without it, the team is just reacting to a plan-page change.

Claim ledger

Claim Source-backed boundary Last checked
RB2B says Free plan changes were fully in effect on January 21, 2026, after a January 14 billing-plan update that changed Free toward company-level identification. Official RB2B changelog. 2026-09-26
RB2B Free is currently described as up to 150 monthly credits, basic company-level visibility, no contact-level data, masked contact details, and upgrade needed for full contact profiles, integrations, and advanced insights. Official RB2B Free plan help page. 2026-09-26
RB2B's current pricing page lists Free as company-level ID with no person-level ID, no email addresses, no other integrations, and 150 monthly resolutions. RB2B pricing page; plan terms can change. 2026-09-26
RB2B's homepage FAQ frames Free as a full-featured trial followed by company-level ID for 150 resolutions per month. RB2B homepage FAQ. 2026-09-26

FAQ

Did RB2B change the Free plan on January 22, 2026?

The official source I could verify today supports January 21, 2026 as the date the Free plan changes were fully in effect, with a related January 14, 2026 billing update. Do not cite January 22 unless a current RB2B source supports that date.

Does RB2B Free still show contact-level data?

RB2B's current Free plan help page says Free has no access to contact-level data and that contact details are masked. Treat Free as a company-level preview unless your current account and RB2B's current documentation prove otherwise.

Should I upgrade from Free?

Upgrade only if you can name the paid feature you need, verify that the current plan includes it, and show that your own sample produces enough usable records to justify the current price. Do not upgrade just because the Free tier is less complete than you hoped.

Should I migrate away from RB2B instead?

Maybe, but not from the Free-plan change alone. Run the same due-diligence questions against any replacement: identity depth, plan limits, sample outputs, CRM behavior, suppression rules, data review, and cost per usable record. A replacement that cannot answer those questions is not safer just because it is different.

Sources

  1. https://support.rb2b.com/en/articles/10442291-changelog
  2. https://support.rb2b.com/en/articles/8938455-plan-free
  3. https://www.rb2b.com/pricing
  4. https://www.rb2b.com/

Reviewed

Scope: B2B visitor identification and lead-magnet operations. We update this guide as the underlying search behaviour changes.

Measurement and Buying

ZoomInfo WebSights vs RB2B: Verification Checklist

ZoomInfo WebSights and RB2B both identify website visitors, but they position themselves differently: WebSights runs inside ZoomInfo's platform, matches visitors to companies mainly by reverse IP lookup, and publishes no price; RB2B positions itself around person-level identification for US traffic, with global company-level identification through Demandbase, and publishes self-serve pricing. Public pages do not prove which is more accurate on your traffic, so compare them with the verification checklist below.

Reviewed September 15, 202615 min read
Measurement and Buying

Leadfeeder Alternatives: Source-Backed Shortlist

Leadfeeder alternatives are easy to list and hard to compare honestly. This shortlist covers Lead Forensics, ZoomInfo WebSights, RB2B, Opensend, Vector, Albacross, and Clearbit (now part of HubSpot) using only what each vendor's current public pages can support, observed 2026-09-13. For each option you get the verifiable positioning, the identity depth to verify, the proof to request before switching, and the stop rules that keep a replacement project from importing new problems.

Reviewed September 14, 20269 min read
Measurement and Buying

Vendor Due Diligence for Visitor ID Tools: 32 Questions Before Data Access

For visitor identification vendor due diligence, do not approve a tool until the vendor can document what its tag collects, what account or contact evidence it returns, which CRM fields and workflows it can write to, how alerts are triggered, what data is retained, and where a buyer must stop for privacy, security, or legal review. Use the questionnaire below before granting website, CRM, Salesforce, HubSpot, GTM, or Slack access.

Reviewed September 2, 202615 min read